Kentucky tourism officials have unveiled the 2020 Visitor’s Guide Cover. A Kentucky born country music singer helped launch the publication aimed at drawing additional tourists to the Commonwealth.
Taylorsville native J.D. Shelburne is on the cover of the Year of Music themed visitor’s guide. Plans call for distributing 400,000 copies. New Tourism, Arts, and Heritage Cabinet Secretary Mike Berry said it was a natural to focus on musical heritage. “Everybody needs a roadmap, so to speak, and when they’re planning their visits across the United States. We wants folks to come to Kentucky. Our brand is so iconic and that’s the reason we chose music this year,” said Berry.
State officials say tourism generates more than 94,000 jobs in Kentucky. Governor Beshear told attendees he would like to see more done in career advancement of tourism related employees.
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