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Three Ways For Your Business or Organization to Support WEKU
Underwriting on WEKU
Community Connections
Paid PSA's
Underwriting
on WEKU
Underwriting
on WEKU represents a unique opportunity for your business or organization
to enhance its corporate image and demonstrate a commitment to
the community. WEKU underwriters connect with specific target
markets while aligning themselves with excellent, trusted programming.
Every underwriting
announcement on WEKU reaches into the homes, automobiles and offices
of consumer, civic and business decision-makers. Our listeners
regard your announcement as a statement of character from a company
that supports public radio just like they do.
An
Exclusive Audience: More
than 50,000 adults in central and southeastern Kentucky spend
time each week listening to WEKU's sophisticated mix of classical
music and NPR News. Our audience comprises affluent, influential,
highly educated, well-traveled, intellectually curious people
who are intensely loyal to public radio. They also listen almost
eight hours a week to our programming. That means more opportunities
for our listeners to hear your message.*
A Clutter-Free
Message: Underwriting
announcements are not commercials. They are acknowledgements of
support from entities for WEKU. Because your message will be integrated
into WEKU's regular programming, there is no tune-out factor.
This makes your investment in WEKU even more valuable.
Complement
Your Marketing Plan: More than 70% of public radio listeners
say a business' support of public radio positively influences
their decision to purchase that company's products and services.
As a integral part of your media mix, WEKU is a highly targeted
and cost-effective complement to your promotional plan.
Enhance
Your Corporate Image: An
association with WEKU identifies your company as a civic and community-minded
organization with an interest in the public that goes beyond simply
selling a produce or service.
WEKU's corporate
underwriting staff can help you design a schedule of underwriting
announcements that meets your financial, marketing and philanthropic
goals. Your company's underwriting plan can range from exclusive
sponsorship of a special program to a schedule that spans all
segments of the day.
For more information call or email
Carol Siler at
800.621.8890 ex. 4
Community Connections
WEKU's community connections announcements are 20 seconds in length and can be used to recognize the work of a nonprofit organization or to promote an event hosted by a nonprofit organization. These announcements can be purchased by the organization or by an individual on behalf of an organization. In fact, why not get a group together to purchase even more!
$250 - 10 announcements air 6 am - 8pm Monday - Sunday + 5 additional announcements Monday - Sunday 8pm - 10pm;
$500 - 20 announcements air 6 am - 8pm Monday - Sunday + 10 additional announcements Monday - Sunday 8pm - 10pm; (requires a minimum of 2 week run time)
$1,000 - 40 announcements air 6 am - 8pm Monday - Sunday + 20 additional announcements Mon - Sunday 8pm - 10pm; (requires a min of 2 week run time)
- WEKU reserves the right to edit copy
- 5 working days notice needed for spots to air
- A signed agreement is required
- Prepayment is required
- Client can choose the days/dates to run announcements
- Client cannot choose specific times to run announcements
- This offer not open to agency buys or for profit businesses
- WEKU can only send one invoice for the total amount.
For more information call or email
Carol Siler at
800.621.8890 ex. 4
Paid PSAs
Small arts organizations can promote their events using WEKU's paid public service announcements. The arts organization receives 10 - 20 second announcements that will run Monday - Sunday 6am - 8pm for up to one week prior to the event. In addition, the organization will be entitled to a ticket giveaway prior to the event that will air 6 times from 6am - 8pm. A maximum of 3 pair of tickets will be accepted.
- THE ORGANIZATION MUST COMMIT TO A MINIMUM OF 3 EVENTS TO PROMOTE
- Small arts organizations are defined as organizations having no more than 1 full time paid staff member
- WEKU reserves the right to edit all copy
- 5 working days notice needed for spots to air
- A signed agreement is required
- Client can choose the days/dates to run announcements
- Client cannot choose specific times to run announcements
- This offer is not open to agency buys or for profit businesses
For more information call or email
Carol Siler at
800.621.8890 ex. 4
*Data
are Copyright Arbitron, Inc. TSA Cume Persons 12+,
Spring 2004. Arbitron data are estimates only. Source: RRC, Inc.
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