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Dealing Coke to customers called "heavy users." Selling to teens in an attempt to hook them for life. Scientifically tweaking ratios of salt, sugar and fat to optimize consumer bliss.

In his new book, Salt Sugar Fat: How the Food Giants Hooked Us, Pulitzer Prize-winning journalist Michael Moss goes inside the world of processed and packaged foods.

The remarkable story of gangster Whitey Bulger begins in the housing projects of South Boston and ends with his capture by the FBI in 2011 after his 16 years on the lam. By then, Bulger was wanted for 19 murders, extortion and loan sharking for leading a criminal enterprise in Boston from the 1970s until 1995. During much of that time he was also an informant and being protected by the FBI.

Fresh Air Weekend highlights some of the best interviews and reviews from past weeks, and new program elements specially paced for weekends. Our weekend show emphasizes interviews with writers, filmmakers, actors and musicians, and often includes excerpts from live in-studio concerts. This week:

This interview was originally broadcast on Jan. 15, 2013.

At the Golden Globes, Ben Affleck looked genuinely surprised and delighted twice toward the end of the evening: first when he won best director for Argo, and then again when the film won for best motion picture/drama.

This interview was originally broadcast on Feb. 7, 2013.

Bradley Cooper, who is nominated for an Academy Award for his performance as the bipolar Pat Solitano in Silver Linings Playbook, tells Fresh Air's Terry Gross that he and director David O. Russell approached the role with the idea that Cooper would "play as real and authentic as [h]e could."

What happens when we die? Wouldn't we all like to know. We can't bring people back from the dead to tell us — but in some cases, we almost can. Resuscitation medicine is now sometimes capable of reviving people after their heart has stopped beating and their brain has flat-lined; Dr. Sam Parnia, a critical care doctor and director of resuscitation research at the Stony Brook University School of Medicine, studies what these people experience in that period after their heart stops and before they're resuscitated. This includes visions such as bright lights and out-of-body experiences.

I don't have a good track record when it comes to raving about Karen Russell. Last year, along with my two fellow judges, I nominated Russell's novel, Swamplandia!, as well as two other finalists, for the Pulitzer Prize. Result? The Pulitzer Board made headlines by deciding not to give out the award in Fiction. Nevertheless, I rave on: this time about Russell's new short story collection, Vampires in the Lemon Grove.

These days politics and advertising go hand in hand. Mayors stage photo ops. The Bush administration compared the Iraq war to rolling out a new product. And just last year, Barack Obama and Mitt Romney spent nearly a billion dollars running for president. If you're an American, such wall-to-wall marketing has come to seem a natural phenomenon, like Hurricane Sandy or LeBron James.

As the White House correspondent for ABC News, Jake Tapper covered the war in Afghanistan from what he calls "the comfort of the North Lawn of the White House."

"I had not been a war reporter in any sense other than debates about the war in Washington, D.C.," he tells Fresh Air's Terry Gross.

When Emily Bazelon was in eighth grade, her friends fired her. Now a senior editor for Slate, Bazelon writes in her new book, Sticks and Stones: "Two and a half decades later, I can say that wryly: it happened to plenty of people, and look at us now, right? We survived. But at the time, in that moment, it was impossible to have that kind of perspective."

In Sticks and Stones, Bazelon explores teen bullying, what it is and what it isn't, and how the rise of the Internet and social media make the experience more challenging.

"I just got the phone call one day," is how poet Richard Blanco describes to Fresh Air's Terry Gross how he learned he had been selected to write and read the inaugural poem for President Obama's second swearing-in on Jan. 21.

Fresh Air Weekend highlights some of the best interviews and reviews from past weeks, and new program elements specially paced for weekends. Our weekend show emphasizes interviews with writers, filmmakers, actors and musicians, and often includes excerpts from live in-studio concerts. This week:

This interview was originally broadcast on Nov. 15, 2012.

Tony Kushner spent years writing the screenplay for Steven Spielberg's film Lincoln, but that wasn't the only heavy lifting he had to do. It also took some effort to overcome Daniel Day-Lewis' reluctance to play the title role.

This interview was originally broadcast on May 29, 2012.

Director Wes Anderson has many credits to his name — The Royal Tenenbaums, The Darjeeling Limited, Bottle Rocket and Fantastic Mr. Fox among them — but Moonrise Kingdom was his first film to open the prestigious Cannes Film Festival.

As the civil rights movement gained momentum in the 1960s, Ku Klux Klan activity boomed. That fact itself may not be surprising, but in the introduction to his new book, Klansville, U.S.A., David Cunningham also reveals that, "While deadly KKK violence in Mississippi, Alabama and Georgia ha[d] garnered the lion's share of Klan publicity, the United Klan's stronghold was, in fact, North Carolina." North Carolina, Cunningham writes, had more Klan members than the rest of the South combined.

Delicate phrasing, with both voice and guitar, has always made Richard Thompson a musician worth hearing — and sometimes even liking on a personal level. For a man who can make such pretty music, it's to his credit that he prefers to show his thorny, stubborn, cranky, even mean side in many of the songs in his solo career.

The Dead Sea Scrolls are the ancient manuscripts dating back to the time of Jesus that were found between 1947 and 1956 in caves by the Dead Sea. Since they were first discovered, they have been a source of fascination and debate over what they can teach — and have taught — about Judeo-Christian history. In his new book, The Dead Sea Scrolls: A Biography, Yale professor John J. Collins tells the story of the scrolls, their discovery and the controversies surrounding the scholarship of them.

Saxophonist Rudresh Mahanthappa's quartet can sound like it's cross-pollinating Indian classical music and vintage Captain Beefheart. That befits a bicultural saxophonist who grew up in Boulder, where his Hindu family had a Christmas tree. For a long time, Mahanthappa resisted combining jazz and Indian music — it was almost too obvious a trajectory. But then he got serious about it.

New York Times reporter Scott Shane and colleague Jo Becker reported last year that the Obama administration has a list of terrorists targeted for drone attacks, and that the president personally approves such strikes.

The administration has been trying to keep details of its drone program under wraps, arguing that to make it public could threaten national security. Shane has reported numerous such stories.

Over the past week or so, I've mentioned James Lasdun's new book, Give Me Everything You Have to a bunch of colleagues; they've all heard about it already and they're all dying to read it. What Amy Chua's Battle Hymn of the Tiger Mother was to parenting a couple of years ago, Lasdun's Give Me Everything You Have may well be to teaching: a controversial personal reflection on the professor-student relationship — except Lasdun, unlike Chua, really has no advice to offer; no certitude, nor help for pain.

For some, Detroit may be a symbol of urban decay; but to Charlie LeDuff, it's home. LeDuff, a veteran print and TV journalist who spent 12 years at The New York Times, where he shared a Pulitzer Prize in 2001, returned home to the city after the birth of his daughter left him and his wife — also a Detroit native — wanting to be closer to family.

Fresh Air Weekend highlights some of the best interviews and reviews from past weeks, and new program elements specially paced for weekends. Our weekend show emphasizes interviews with writers, filmmakers, actors and musicians, and often includes excerpts from live in-studio concerts. This week:

In the early '80s, Italy's Taviani brothers, Paolo and Vittorio, made one of the true modern masterpieces, The Night of the Shooting Stars. Set in the last days of World War II, when Germans laid mines all over Tuscan villages and Fascists loyal to Mussolini killed their own countrymen, it was a very cruel film.

This interview was originally broadcast on Oct. 15, 2012.

Whenever Tyler Perry is in front of the camera, he's usually behind it as well. A screenwriter, director, producer and star, Perry grew up poor in New Orleans, but he has become a movie phenomenon — he was described in the New Yorker as the most financially successful black man the American film industry has ever known.

Bradley Cooper, who is nominated for an Academy Award for his performance as the bipolar Pat Solitano in Silver Linings Playbook, tells Fresh Air's Terry Gross that he and director David O. Russell approached the role with the idea that Cooper would "play as real and authentic as [h]e could."

The role is informed by Russell's son, who has been diagnosed with bipolar disorder. Says Cooper: "I definitely felt that anchor for [Russell]."

Clarinetist Anat Cohen is one of a handful of Israeli jazz musicians making a mark on the American jazz scene. She's been voted Clarinetist of the Year six years in a row by the Jazz Journalists Association, and her most recent album, Claroscuro, showcases the range of her talents and musical influences, from New Orleans-style jazz to Israel to Latin music — particularly that of Brazil.

Cohen says that the clarinet's somewhat old-fashioned reputation may be the result of the very thing that attracts her to the instrument.

The Irish novelist John McGahern once remarked that his country stayed a 19th-century society for so long that it nearly missed the 20th century. But in the mid-1990s, Ireland's economy took off, turning the country from a poor backwater into a so-called Celtic Tiger with fancy restaurants, chrome-clad shops and soaring real estate values. The country was transformed — until things came tumbling down during the 2008 financial crisis.

For her latest album, Broadway soprano Rebecca Luker brings her live show — featuring songs by legendary theater composer Jerome Kern, recorded at the Manhattan club 54 Below — to the recording studio. The album, I Got Love: Songs of Jerome Kern, features 14 tracks and classics ranging from "Bill/Can't Help Loving That Man" to "My Husband's First Wife."

Every seven years since 1964, in what's known as the Up series, Granada Television has caught us up on the lives of 14 everyday people. The subjects of the documentary series were 7 years old when it began; in the latest installment, 56 Up, they are well into middle age.

The original idea behind the series was to examine the realities of the British class system at a time when the culture was experiencing extraordinary upheaval.