Even if Centre College spent the millions it cost to put on last week’s vice-presidential debate on advertising instead, officials say the school could never come close to the kind of attention it got from the world’s media. Michael Strysick, communications director at Centre, said initial data indicates the publicity value of the attention was at least four times greater than the initial cost. The school, the smallest ever to host a vice-presidential or presidential debate, reportedly spent about $3.3 million to put on the event.
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