Leaders of a central Kentucky tourism company specializing in the equine-related industry are seeking suggestions from people in the bourbon industry. Members of both groups got together last week.
Visit Horse Country is a membership organization comprised of stud farms, nurseries, medical clinics, a feed mill, a sport horse farm, and aftercare facilities. Horse Country Executive Director Anne Hardy said the day spent with bourbon industry leaders included talk on what’s changed regarding visitors to the highly successful bourbon trail of distilleries. “Who is that guest now, how do you respond to them now, what products are important to them. And so, the whole day was just geared from learning from them and being inspired so we can continue to craft these experiences that compel those same kinds of people,” said Hardy.
Hardy says there are close to 40 members in Horse Country with the majority horse farms.
Former Makers Mark President Bill Samuels, Jr. says more future visits to horse farms could include an experiential component. “One of them may decide to build a fine Inn on the property and then as six o clock in the morning, they get to get up and feed the horses. That sort of stuff” noted Samuels.
Hardy agreed, saying an emphasis continues on elevated experiences that are more personal, in-depth, and hands-on at member locations.