Corporate Support

Underwriting on WEKU represents a unique opportunity for your business or organization to enhance its corporate image and demonstrate a commitment to the community. WEKU underwriters connect with specific target markets while aligning themselves with excellent, trusted programming.

Every underwriting announcement on WEKU reaches into the homes, automobiles and offices of consumer, civic and business decision-makers. Our listeners regard your announcement as a statement of character from a company that supports public radio just like they do.

An Exclusive Audience: More than 74,000 adults in Central and Southeastern Kentucky spend time each week listening to WEKU for NPR news, arts and cultural programming. Our audience comprises affluent, influential, highly educated, well-traveled, intellectually curious people who are intensely loyal to public radio.

A Clutter-Free Message: Underwriting announcements are not commercials. They are acknowledgements of support from entities for WEKU. Because your message will be integrated into WEKU's regular programming, there is no tune-out factor. This makes your investment in WEKU even more valuable.

Complement Your Marketing Plan: More than 70% of public radio listeners say a business' support of public radio positively influences their decision to purchase that company's products and services. As a integral part of your media mix, WEKU is a highly targeted and cost-effective complement to your promotional plan.

Enhance Your Corporate Image: An association with WEKU identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a produce or service.

WEKU's corporate underwriting staff can help you design a schedule of underwriting announcements that meets your financial, marketing and philanthropic goals. Your company's underwriting plan can range from exclusive sponsorship of a special program to a schedule that spans all segments of the day.

For more information contact:
WEKU General Manager Mike Savage